SAM I AM

Life can feel overwhelming—juggling work, family, and personal goals whilst trying to stay on top of it all.

I get it because I’ve been there.

My journey has taken me through the highs of a military career and the lows of an avalanche that nearly ended it. I’ve faced homelessness, bankruptcy, and the pressure of raising five kids whilst rebuilding my life from the ground up. Through it all, I discovered one thing: simplicity is the key to lasting change.

As a former Army physical training instructor, personal trainer, and behavioural coach, I’ve spent nearly 30 years helping people cut through the noise, build habits that actually stick, and take back control.

I’ve worked with individuals and companies alike—leading seminars on resilience, confidence, and well-being, always with one goal in mind: to help people create meaningful change without the overwhelm.

That’s why I champion simple, systemised change.

No fluff, no overcomplicating—just clear, practical steps that help people move forward with confidence and control. Because real progress isn’t about doing more—it’s about doing what matters, consistently.

If you’re ready to make change simple, I’d love to be your guide.